AdTech Academy 101. Key Terms and Concepts in AdTech

AdTech Academy

This course was developed by SSWU specialists in cooperation with AdTech Department within the project AdTech Academy.

Enrollment in this course is by invitation only

Unlock the secrets of the digital advertising world by mastering the language of AdTech. This course decodes the intricate terminology and concepts that drive the dynamic ecosystem of programmatic advertising, empowering you to navigate the ever-evolving landscape with confidence and expertise.

After this course student will be able to

Define and explain key concepts and entities in the digital advertising supply chain ecosystem.
Understand programmatic advertising fundamentals like real-time bidding, bid requests/responses, and pricing models.
Describe the purpose and functionalities of ad technology platforms (ad servers, DSPs, SSPs, ad exchanges).
Differentiate between various ad inventory types and quality control measures.
Interpret and analyze essential performance metrics used in AdTech.
Explain header bidding concepts and the role of Prebid in header bidding.
Recognize key IAB standards and specifications related to AdTech.
Comprehend the impact of privacy regulations like GDPR and CCPA on the ad tech industry.

Course Program Overview

Click on the tabs to read more.

Suppy Chain
Pricing Models
AdTech Industry Regulations
IAB (Interactive Advertising Bureau)
Prebid

Target audience

This course is intended for anyone interested in gaining a comprehensive understanding of the terminology, concepts, and ecosystem surrounding advertising technology (AdTech) and programmatic advertising.

Training Duration

Theory - 45min

Assessment - 15min