• Identify and comprehend the various stakeholders involved in the advertising technology supply chain, including publishers, advertisers, ad agencies, ad exchanges, data providers, and more.
• Understand how real-time bidding (RTB) and automated ad buying platforms work in the context of programmatic advertising.
• Explore the benefits and challenges associated with programmatic advertising, such as targeting precision, efficiency, and ad fraud mitigation.
• Gain knowledge of inventory forecasting and demand planning techniques to ensure that the right ad space is available when needed.
• Familiarize yourself with the various tools and platforms used in ad tech, including demand-side platforms (DSPs), supply-side platforms (SSPs), ad servers, and data management platforms (DMPs).
• Understand the different types of ad fraud, such as click fraud, impression fraud, and bot traffic, and learn strategies to detect and prevent them.

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• Advertising executives, managers, and professionals looking to deepen their understanding of the ad tech supply chain to enhance their careers and decision-making.
• Digital marketing professionals seeking to expand their knowledge of programmatic advertising and supply chain management to improve the effectiveness of their campaigns.
• Professionals working in the ad tech or marketing technology sector who wish to gain a broader perspective on the ad tech supply chain to better serve their clients or employers.
• Entrepreneurs and startup founders looking to enter the ad tech space and create innovative solutions within the advertising supply chain.
• Ad operations professionals who are responsible for implementing and managing ad campaigns, ensuring that they run smoothly and efficiently.

No prior knowledge is necessary as this course comprehensively covers all the fundamentals.