AdTech Academy 104. Introduction to Brand Safety, AdQuality and Security
AdTech AcademyThis course was developed by SSWU specialists in cooperation with AdTech Department within the project AdTech Academy.
Explore the essential principles of Brand Safety, Ad Quality and Security in the realm of AdTech. This course delves into the strategies and technologies designed to protect brand reputation in digital advertising. Gain insights into the mechanisms for identifying and mitigating risks, ensuring your brand's ads are displayed in secure and appropriate environments. Equip yourself with the knowledge to safeguard your advertising investments and maintain consumer trust in a complex digital landscape.
After this course student will be able to
- Define and explain key concepts and terminology related to AdTech Brand Safety.
- Understand the importance of ad quality and its impact on advertising campaigns.
- Identify and assess threats to brand safety in the digital advertising landscape.
- Utilize tools and technologies designed to protect brands from unwanted content and maintain a secure advertising environment.
- Measure and improve ad viewability to enhance campaign effectiveness and ROI.
- Analyze and address issues related to ad fraud, implementing strategies to prevent fraudulent activities.
- Recognize the main players and products in the ad quality market and their roles in ensuring brand safety.
- Develop comprehensive strategies to safeguard brand reputation and optimize digital advertising performance.
Course Program Overview
Click on the tabs to read more.
- Key Aspects of Brand Safety & Quality Security
- Summary of Brand Safety Aspects & Further Processes
- Main Players and Products on Ad Quality Market
- Tag & GARM Certifications
Target audience
This course is intended for anyone interested in gaining a comprehensive understanding of the terminology, concepts, and ecosystem surrounding advertising technology (AdTech) and programmatic advertising.