AdTech Academy 105. Identity
AdTech AcademyThis course was developed by SSWU specialists in cooperation with AdTech Department within the project AdTech Academy.
Welcome to the Identity course! Here, you'll dive into the fascinating world of user identification in digital advertising. We'll cover privacy rules, different identification methods, strategies for operating in a privacy-centric environment, and tips on choosing the right vendor.
No need to feel overwhelmed — we're just beginning, and we'll guide you through each concept one at a time.
AFTER THIS COURSE STUDENT WILL BE ABLE TO
- Understand the historical context and regulatory landscape of privacy in digital advertising.
- Analyze real-world use cases illustrating the impact of privacy regulations on businesses.
- Define and explain conventional methods of user identification, including cookies and device IDs.
- Explore alternative approaches to user identification in the absence of third-party cookies and MAIDs.
COURSE PROGRAM OVERVIEW
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- Privacy and Business Background
- Use Cases
- Standard Methodologies
- Alternate Identity Methodologies
- Vendor Considerations
TARGET AUDIENCE
This course is intended for anyone interested in gaining a comprehensive understanding of the terminology, concepts, and ecosystem surrounding advertising technology (AdTech) and programmatic advertising.