AdTech Academy 108. Prebid.js

AdTech Academy

This course was developed by SSWU specialists in cooperation with AdTech Department within the project AdTech Academy.

Enrollment in this course is by invitation only

The "AdTech Academy 108. Prebid Course" is a comprehensive learning program designed to equip participants with the knowledge and skills needed to effectively utilize Prebid.js, a popular open-source header bidding solution in the digital advertising industry. Header bidding is a crucial technique used by publishers to maximize ad revenue by allowing multiple advertisers to bid on ad space in real-time.

After this course student will be able to

Understand Header Bidding Concepts
Appreciate Prebid History and milestones
Learn Prebid products and benefits
Implement Prebid.js with and without Ad server
Review Prebid modules and process of creating a new one
Examine different debugging and troubleshooting tools
Analyze backend perspective of creating a bidder

Course Program Overview

Click on the tabs to read more.

What is Prebid
Prebid History & Key Milestones
Prebid Products & Benefits
How It Works (Impression Flow)

Intro
Getting Started for Developers
Prebid.js with Ad Server
Modules (existing section)
Troubleshooting Guide

Prebid.js for backend developers
Other topics
Final thoughts

Target audience

Publishers who manage websites or apps and want to maximize their ad revenue through header bidding can benefit greatly from a Prebid.js course. This includes ad operations managers, ad traffickers, and website owners.
Ad ops specialists who are responsible for setting up and optimizing ad campaigns on websites and apps can enhance their skills with a Prebid.js course.
Developers who work on websites and apps and need to integrate header bidding solutions like Prebid.js can use this course to learn the technical aspects of implementation and customization.
Marketers and advertising professionals who want a deeper understanding of how header bidding works, its impact on ad performance, and how to make informed decisions regarding ad monetization strategies.
Anyone working in the ad tech industry who wants to gain valuable insights into how Prebid.js works.

Requirements for participants

Fundamental understanding of web development concepts, including HTML, CSS, and JavaScript. Proficiency in JavaScript is particularly important because Prebid.js heavily relies on it.
Familiarity with digital advertising terminology and concepts, such as ad units, ad networks, and ad tags, will be helpful.

Training Duration

Theory - 2.5H

Practice - 0.5H