AdTech Academy 109. Prebid.js AdTech Academy
This course was developed by SSWU specialists in cooperation with AdTech Department within the project AdTech Academy.
Enrollment in this course is by invitation only
The "AdTech Academy. Prebid.js" is a comprehensive learning program designed to equip participants with the knowledge and skills needed to effectively utilize Prebid.js, a popular open-source header bidding solution in the digital advertising industry. Header bidding is a crucial technique used by publishers to maximize ad revenue by allowing multiple advertisers to bid on ad space in real-time.
After this course student will be able to
- Understand Header Bidding Concepts
- Appreciate Prebid History and milestones
- Learn Prebid products and benefits
- Implement Prebid.js with and without Ad server
- Review Prebid modules and bidding adapters
- Examine different debugging and troubleshooting tools
Course Program Overview
Click on the tabs to read more.
- What is Prebid
- Prebid History & Key Milestones
- Prebid Products & Benefits
- Prebid.js Impression Lifecycle
- Intro
- Getting Started for Developers
- Prebid.js with Ad Server
- Modules
- Troubleshooting Guide
- Final thoughts
Target audience
- Publishers who manage websites or apps and want to maximize their ad revenue through header bidding. This includes ad operations managers, ad traffickers, and website owners.
- Ad ops specialists who are responsible for setting up and optimizing ad campaigns on websites and applications.
- Developers who work on websites and applications and need to integrate header bidding solutions like Prebid.js.
- Marketers and advertising professionals who want a deeper understanding of how header bidding works, its impact on ad performanceand how to make informed decisions regarding ad monetization strategies.
- Anyone working in the ad tech industry who wants to gain valuable insights into how Prebid.js works.
Requirements for participants
- Fundamental understanding of web development concepts, including HTML, CSS, and JavaScript. Proficiency in JavaScript is particularly important because Prebid.js heavily relies on it.
- Familiarity with digital advertising terminology and concepts, such as ad units, ad networks, and ad tags, will be helpful.
Training Duration
Theory - 2.5H
Practice - 0.5H